diff --git a/src/web/html/index.html b/src/web/html/index.html
index 315e4c3a..34c0958a 100755
--- a/src/web/html/index.html
+++ b/src/web/html/index.html
@@ -26,7 +26,7 @@
         <title>CyberChef</title>
         
         <meta name="copyright" content="Crown Copyright 2016" />
-        <meta name="description" content="The Cyber Swiss Army Knife" />
+        <meta name="description" content="The Cyber Swiss Army Knife - a web app for encryption, encoding, compression and data analysis" />
         <meta name="keywords" content="base64, hex, decode, encode, encrypt, decrypt, compress, decompress, regex, regular expressions, hash, crypt, hexadecimal, user agent, url, certificate, x.509, parser, JSON, gzip,  md5, sha1, aes, des, blowfish, xor" />
 
         <link rel="icon" type="image/ico" href="<%- require('../static/images/favicon.ico') %>" />
@@ -76,6 +76,11 @@
             changeLoadingMsg();
             window.loadingMsgsInt = setInterval(changeLoadingMsg, (Math.random() * 1000) + 1000);
         </script>
+        <% if (!htmlWebpackPlugin.options.inline) { %>
+            <script type="application/ld+json">
+                <% print(JSON.stringify(require("../static/structuredData.json"))); %>
+            </script>
+        <% } %>
     </head>
     <body>
         <!-- Preloader overlay -->
diff --git a/src/web/static/structuredData.json b/src/web/static/structuredData.json
new file mode 100644
index 00000000..08677281
--- /dev/null
+++ b/src/web/static/structuredData.json
@@ -0,0 +1,23 @@
+[
+    {
+        "@context": "http://schema.org",
+        "@type": "Organization",
+        "url": "https://gchq.github.io/CyberChef/",
+        "logo": "https://gchq.github.io/CyberChef/images/cyberchef-128x128.png",
+        "sameAs": [
+            "https://github.com/gchq/CyberChef",
+            "https://www.npmjs.com/package/cyberchef"
+        ]
+    },
+    {
+        "@context": "http://schema.org",
+        "@type": "WebSite",
+        "url": "https://gchq.github.io/CyberChef/",
+        "name": "CyberChef",
+        "potentialAction": {
+            "@type": "SearchAction",
+            "target": "https://gchq.github.io/CyberChef/?op={operation_search_term}",
+            "query-input": "required name=operation_search_term"
+        }
+    }
+]
