diff --git a/app/models.py b/app/models.py
index 1f506a38..e545e9e2 100644
--- a/app/models.py
+++ b/app/models.py
@@ -109,7 +109,7 @@ class User(db.Model, ModelMixin, UserMixin):
         db.session.flush()
 
         # create a first alias mail to show user how to use when they login
-        GenEmail.create_custom_alias(user.id, prefix="my-first-alias")
+        GenEmail.create_new(user.id, prefix="my-first-alias")
         db.session.flush()
 
         return user
@@ -158,7 +158,7 @@ class User(db.Model, ModelMixin, UserMixin):
 
         all_gen_emails = [ge.email for ge in GenEmail.filter_by(user_id=self.id)]
         if self.can_create_new_alias():
-            suggested_gen_email = GenEmail.create_custom_alias(
+            suggested_gen_email = GenEmail.create_new(
                 self.id, prefix=website_name
             ).email
         else:
@@ -393,7 +393,7 @@ class GenEmail(db.Model, ModelMixin):
     user = db.relationship(User)
 
     @classmethod
-    def create_custom_alias(cls, user_id, prefix):
+    def create_new(cls, user_id, prefix):
         if not prefix:
             raise Exception("alias prefix cannot be empty")
 
diff --git a/server.py b/server.py
index b2bae7af..cc2d1e39 100644
--- a/server.py
+++ b/server.py
@@ -115,9 +115,9 @@ def fake_data():
     api_key = ApiKey.create(user_id=user.id, name="Chrome")
     api_key.code = "code"
 
-    GenEmail.create_custom_alias(user.id, "e1@")
-    GenEmail.create_custom_alias(user.id, "e2@")
-    GenEmail.create_custom_alias(user.id, "e3@")
+    GenEmail.create_new(user.id, "e1@")
+    GenEmail.create_new(user.id, "e2@")
+    GenEmail.create_new(user.id, "e3@")
 
     CustomDomain.create(user_id=user.id, domain="ab.cd", verified=True)
     CustomDomain.create(
diff --git a/tests/api/test_alias_options.py b/tests/api/test_alias_options.py
index 3d9dc54c..6f14901e 100644
--- a/tests/api/test_alias_options.py
+++ b/tests/api/test_alias_options.py
@@ -39,7 +39,7 @@ def test_different_scenarios(flask_client):
     assert r.json["custom"]["suggestion"] == "test"
 
     # <<< with recommendation >>>
-    alias = GenEmail.create_custom_alias(user.id, prefix="test")
+    alias = GenEmail.create_new(user.id, prefix="test")
     db.session.commit()
     AliasUsedOn.create(gen_email_id=alias.id, hostname="www.test.com")
     db.session.commit()
diff --git a/tests/api/test_new_custom_alias.py b/tests/api/test_new_custom_alias.py
index bff09d9c..36622be8 100644
--- a/tests/api/test_new_custom_alias.py
+++ b/tests/api/test_new_custom_alias.py
@@ -36,9 +36,9 @@ def test_out_of_quota(flask_client):
     db.session.commit()
 
     # create 3 custom alias to run out of quota
-    GenEmail.create_custom_alias(user.id, prefix="test")
-    GenEmail.create_custom_alias(user.id, prefix="test")
-    GenEmail.create_custom_alias(user.id, prefix="test")
+    GenEmail.create_new(user.id, prefix="test")
+    GenEmail.create_new(user.id, prefix="test")
+    GenEmail.create_new(user.id, prefix="test")
 
     r = flask_client.post(
         url_for("api.new_custom_alias", hostname="www.test.com"),
diff --git a/tests/test_models.py b/tests/test_models.py
index b3497c22..66cbb72e 100644
--- a/tests/test_models.py
+++ b/tests/test_models.py
@@ -27,7 +27,7 @@ def test_suggested_emails_for_user_who_cannot_create_new_email(flask_client):
 
     # make sure user runs out of quota to create new email
     for i in range(MAX_NB_EMAIL_FREE_PLAN):
-        GenEmail.create_custom_alias(user_id=user.id, prefix="test")
+        GenEmail.create_new(user_id=user.id, prefix="test")
     db.session.commit()
 
     suggested_email, other_emails = user.suggested_emails(website_name="test")