diff --git a/app/models.py b/app/models.py
index e57a8d08..9b89b9ca 100644
--- a/app/models.py
+++ b/app/models.py
@@ -640,6 +640,9 @@ class User(Base, ModelMixin, UserMixin, PasswordOracle):
         return False
 
     def should_show_upgrade_button(self):
+        if self.lifetime:
+            return False
+
         if self.lifetime_or_active_subscription():
             # user who has canceled can also re-subscribe
             sub: Subscription = self.get_subscription()