diff --git a/app/developer/templates/developer/client_details/basic_info.html b/app/developer/templates/developer/client_details/basic_info.html
index 2fcf6537..05bd638f 100644
--- a/app/developer/templates/developer/client_details/basic_info.html
+++ b/app/developer/templates/developer/client_details/basic_info.html
@@ -26,7 +26,8 @@
     </div>
   {% endif %}
 
-  <form method="post" enctype="multipart/form-data">
+  <form method="post" enctype="multipart/form-data"
+        action="{{ url_for('developer.client_detail', client_id=client.id, action="edit") }}">
     {{ form.csrf_token }}
 
     <h3>App Info</h3>
@@ -36,13 +37,6 @@
       {{ render_field_errors(form.name) }}
     </div>
 
-    <div class="form-group">
-      <label class="form-label">Website URL</label>
-      {{ form.home_url(class="form-control", type="url", value=client.home_url or "",
-              placeholder="https://mywebsite.com") }}
-      {{ render_field_errors(form.home_url) }}
-    </div>
-
     <div class="form-group">
       <div class="form-label">App Icon</div>
       <p>
@@ -55,6 +49,27 @@
         <img src="{{ client.icon.get_url() }}" class="client-icon">
       {% endif %}
     </div>
+
     <button type="submit" class="btn btn-primary">Update</button>
   </form>
+
+  <hr>
+  <h3>Submit for approval</h3>
+  <p>Before your app can be used by all SimpleLogin users, it needs to go through an approval process.</p>
+
+  <form method="post" enctype="multipart/form-data"
+        action="{{ url_for('developer.client_detail', client_id=client.id, action="submit") }}">
+    {{ approval_form.csrf_token }}
+
+    <div class="form-group">
+      <label class="form-label">Tell us about your app</label>
+      {{ approval_form.description(
+          class="form-control", rows="10",
+          placeholder="This information is used for approving your application. Please give us as much info as you can, for example where you plan to use SimpleLogin, for which community, etc."
+          ) }}
+      {{ render_field_errors(approval_form.description) }}
+    </div>
+
+    <button type="submit" class="btn btn-success">Submit</button>
+  </form>
 {% endblock %}
\ No newline at end of file
diff --git a/app/developer/templates/developer/index.html b/app/developer/templates/developer/index.html
index 977fd48f..f54387ae 100644
--- a/app/developer/templates/developer/index.html
+++ b/app/developer/templates/developer/index.html
@@ -22,8 +22,12 @@
   <div class="row">
     <div class="col">
       <div class="btn-group" role="group" aria-label="Basic example">
-        <a href="{{ url_for('developer.new_client') }}" class="btn btn-primary">Create new app</a>
-        <a href="https://docs.simplelogin.io" target="_blank" class="ml-2 btn btn-secondary">Docs <i class="fe fe-external-link"></i></a>
+        <a href="{{ url_for('developer.new_client') }}" class="btn btn-primary">
+          Create new website/app
+        </a>
+        <a href="https://docs.simplelogin.io" target="_blank" class="ml-2 btn btn-secondary">
+          Docs <i class="fe fe-external-link"></i>
+        </a>
       </div>
     </div>
   </div>
@@ -37,12 +41,21 @@
           <div class="card-header">
             <div class="card-title d-flex align-items-center">
               {% if client.icon_id %}
-                <span class="avatar" style="background-image: url({{ client.icon.get_url() }})"></span>
+                <span class="avatar mr-2" style="background-image: url({{ client.icon.get_url() }})"></span>
               {% endif %}
               <span class="">
                 <a href="{{ url_for('developer.client_detail', client_id=client.id) }}">
                   {{ client.name }}
                 </a>
+                {% if client.approved %}
+                  <span class="cursor" data-toggle="tooltip" data-original-title="Approved">✅</span>
+                {% else %}
+                  <span class="cursor" data-toggle="tooltip" data-original-title="In Dev mode">
+                    <a href="{{ url_for('developer.client_detail', client_id=client.id) }}"
+                      class="text-decoration-none">🚫
+                    </a>
+                  </span>
+                {% endif %}
               </span>
             </div>
 
diff --git a/app/developer/views/client_detail.py b/app/developer/views/client_detail.py
index 8f277a08..4908fd8c 100644
--- a/app/developer/views/client_detail.py
+++ b/app/developer/views/client_detail.py
@@ -4,10 +4,12 @@ from flask import request, render_template, redirect, url_for, flash
 from flask_login import current_user, login_required
 from flask_wtf import FlaskForm
 from flask_wtf.file import FileField
-from wtforms import StringField, validators
+from wtforms import StringField, validators, TextAreaField
 
 from app import s3
+from app.config import ADMIN_EMAIL
 from app.developer.base import developer_bp
+from app.email_utils import send_email
 from app.extensions import db
 from app.log import LOG
 from app.models import Client, RedirectUri, File
@@ -17,7 +19,10 @@ from app.utils import random_string
 class EditClientForm(FlaskForm):
     name = StringField("Name", validators=[validators.DataRequired()])
     icon = FileField("Icon")
-    home_url = StringField("Home Url")
+
+
+class ApprovalClientForm(FlaskForm):
+    description = TextAreaField("Description", validators=[validators.DataRequired()])
 
 
 # basic info
@@ -25,21 +30,22 @@ class EditClientForm(FlaskForm):
 @login_required
 def client_detail(client_id):
     form = EditClientForm()
+    approval_form = ApprovalClientForm()
 
     is_new = "is_new" in request.args
+    action = request.args.get("action")
 
     client = Client.get(client_id)
-    if not client:
-        flash("no such client", "warning")
-        return redirect(url_for("developer.index"))
-
-    if client.user_id != current_user.id:
+    if not client or client.user_id != current_user.id:
         flash("you cannot see this app", "warning")
         return redirect(url_for("developer.index"))
 
-    if form.validate_on_submit():
+    # can't set value for a textarea field in jinja
+    if request.method == "GET":
+        approval_form.description.data = client.description
+
+    if action == "edit" and form.validate_on_submit():
         client.name = form.name.data
-        client.home_url = form.home_url.data
 
         if form.icon.data:
             # todo: remove current icon if any
@@ -61,9 +67,34 @@ def client_detail(client_id):
 
         return redirect(url_for("developer.client_detail", client_id=client.id))
 
+    if action == "submit" and approval_form.validate_on_submit():
+        client.description = approval_form.description.data
+        db.session.commit()
+
+        send_email(
+            ADMIN_EMAIL,
+            subject=f"{client.name} {client.id} submits for approval",
+            plaintext="",
+            html=f"""
+            name: {client.name} <br>
+            created: {client.created_at} <br>
+            user: {current_user.email} <br>
+            <br>
+            {client.description}
+            """,
+        )
+
+        flash(
+            f"Thanks for submitting, we are informed and will come back to you asap!",
+            "success",
+        )
+
+        return redirect(url_for("developer.client_detail", client_id=client.id))
+
     return render_template(
         "developer/client_details/basic_info.html",
         form=form,
+        approval_form=approval_form,
         client=client,
         is_new=is_new,
     )
diff --git a/app/email_utils.py b/app/email_utils.py
index 384c1377..2897d394 100644
--- a/app/email_utils.py
+++ b/app/email_utils.py
@@ -238,10 +238,11 @@ def send_email(
     to_email = sanitize_email(to_email)
     if NOT_SEND_EMAIL:
         LOG.d(
-            "send email with subject '%s' to '%s', plaintext: %s",
+            "send email with subject '%s' to '%s', plaintext: %s, html: %s",
             subject,
             to_email,
             plaintext,
+            html,
         )
         return