diff --git a/app/dashboard/views/coupon.py b/app/dashboard/views/coupon.py
index 8f5a9ef2..3afe1e19 100644
--- a/app/dashboard/views/coupon.py
+++ b/app/dashboard/views/coupon.py
@@ -4,10 +4,9 @@ from flask_login import login_required, current_user
 from flask_wtf import FlaskForm
 from wtforms import StringField, validators
 
-from app.config import ADMIN_EMAIL, PADDLE_VENDOR_ID, PADDLE_COUPON_ID
+from app.config import PADDLE_VENDOR_ID, PADDLE_COUPON_ID
 from app.dashboard.base import dashboard_bp
 from app.db import Session
-from app.email_utils import send_email
 from app.log import LOG
 from app.models import (
     ManualSubscription,
@@ -98,18 +97,6 @@ def coupon_route():
                     "success",
                 )
 
-            # notify admin
-            if coupon.is_giveaway:
-                subject = f"User {current_user} applies a (free) coupon"
-            else:
-                subject = f"User {current_user} applies a (paid, {coupon.comment or ''}) coupon"
-            send_email(
-                ADMIN_EMAIL,
-                subject=subject,
-                plaintext="",
-                html="",
-            )
-
             return redirect(url_for("dashboard.index"))
 
         else: