diff --git a/app/admin_model.py b/app/admin_model.py
index 8b73cef7..33295d9e 100644
--- a/app/admin_model.py
+++ b/app/admin_model.py
@@ -69,6 +69,14 @@ class UserAdmin(SLModelView):
     def action_charity_org_upgrade(self, ids):
         manual_upgrade("Charity Organization", ids, is_giveaway=True)
 
+    @action(
+        "journalist_upgrade",
+        "Journalist upgrade",
+        "Are you sure you want to upgrade selected users using the Journalist program?",
+    )
+    def action_journalist_upgrade(self, ids):
+        manual_upgrade("Journalist", ids, is_giveaway=True)
+
     @action(
         "cash_upgrade",
         "Cash upgrade",