the-value: "Hello, World!"
 key   0:9   ^-------^                   the-value
quot  12:25              ^-----------^   Hello, World!
 val  12:25              ^-----------^   Hello, World!
pair   0:25  ^-----------------------^   the-value: "Hello, World!
msg         :the-value: "Hello, World!"
format      :the-value: #
{
    "the-value": "Hello, World!"
}